1.1 We are located in the United States of America. We explicitly target users only residing in the United States. If you are using our website from outside of the United States, you may have laws which differ from United States’ privacy laws on the collection and use of personally identifiable information and non-personally identifiable information. As such, by accessing and using our website, you agree to waive any privacy laws differing from the United States’ privacy laws.
2. Information Collection
2.1. When you visit our website, we collect: demographic information, behavioral information, and indirect information. Sometimes we collect combinations of these.
2.2. “Personal information” refers to information that can be used to identify you. This information is entirely voluntary and is usually collected via a newsletter form or contact form. Such information may include your name and email address.
2.3. “Demographic information” refers to selected population characteristics. Demographic information may include — but is not limited to — zip code, mobile phone carrier, age, gender, salary range, education, marital status, occupation, industry of employment, personal and online interests. This information is provided by Google Analytics.
2.4. “Behavioral information” refers to how you use our website, the pages you visit, and information related to your computer hardware and software. This may include your Internet Protocol address, geographic location, browser preference, operating system, domain names, times that you access our website, and other websites that referred you to us.
2.6. No personally identifiable information or non-personally identifiable information is knowingly collected from anyone below the age of 16 years old. If we are notified that we unknowingly collected personally identifiable information or non-personally identifiable information from any website visitor below the age of 16 years old, that information will be immediately deleted from our database.
3.1. Like most websites, third party vendors and supporting advertisers use technologies called cookies, web beacons, and java scripts. These common technologies collect internet protocol addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and/or clickstream data from users like you. We use this data to analyze market trends, administer our Website, track users’ movements through our Website and gather demographic data about our users. We may receive reports based on these technologies on an individual or aggregated basis to help us serve you better.
3.1.3 Third Party Cookies. When you access our website, we allow advertisers to set their own cookies on our website’s pages. We have no control over the practices and cookies of any third party and are not responsible for their technology or tracking capabilities. Please review the privacy policies of such entities on their respective websites, as their policies are out of our control. Our website participates in all of Google Analytics Tracking. Additionally, our website participates in Google Adsense Advertising. This may include Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, Google Adsense Advertising, and Google Analytics Demographics and Interest Reporting. Please note, Google Analytics is an analysis service provided by Google Inc. Google analyzes the data collected from its cookies to track and examine users accessing our website and shares them with other Google services. To opt-out of Google’s analytics cookies, please visit their page here: https://tools.google.com/dlpage/gaoptout/. To opt-out of Google Ads cookies, please visit their page here: https://www.google.com/settings/ads.
3.1.4 Social Media Cookies and Plug-ins. There are social media sharing features integrated in our website. This includes but is not limited to, Facebook share plugin, Twitter share plugin, LinkedIn share plugin, Reddit share plugin, Pinterest share plugin, and Email share plugin. By interacting with the pages on our website — via a social media share plugin — you agree and understand that certain data and information will be transmitted to the social network of your choosing and you grant us permission to have continued access to data from your profile if required. Your interactions with any social media plugin on our website are governed by the privacy policies of the social media companies providing these features.
3.2. Web Beacons. Our website uses electronic images known as Web Beacons. These are also referred to as single-pixel gifs, clear gifs or action tags. Overall, these web beacons allow our website to collect data about your visit and exploration of our entire website and measure and improve our advertisements’ delivery. Web Beacons collect only a limited amount of your data including a cookie number, time and date of when you viewed a specific page, as well as a description of the specific page on which the Web Beacon is integrated. We may also use Web beacons in emails sent to you during our newsletter campaigns. Web beacons allows us to determine if you opened our emails or if you clicked on the links embedded in our emails. You cannot opt out or refuse Web Beacons on our website. However, you can opt out of cookies or change the cookie setup in your internet browser’s settings to render Web Beacons ineffective.
4. How We Use Collected Information
4.1 Improving Our Website. We use the analytical information we gather from you to make our content more engaging and to respond to any inquires you make.
4.3 Targeted Advertising. We may target advertising to an individual based on demographic, interest targeting and past user behavior.
4.4 Email. We may use your email address to promote our website content. Providing your email is entirely voluntarily and not required to access our website.
5. Disclosure of Information to Others
(i) Website Functionality. We share your information with companies and individuals we employ to perform technical functions on our behalf.
(ii) Anonymous information. When you visit our website, we may share anonymous information about you with third parties. We do this so advertisers can see what types of users are visiting our website to make more informed decisions about advertising. This data includes demographic information and behavioral information.
(iii) Legal Process. If legally required, we reserve the right to disclose your personally identifiable information with law enforcement, pursuant to a legal request from a governmental entity or if we believe such action is necessary to (a) comply with legal requirements; (b) protect our rights; (c) prevent a crime; or (d) protect the personal safety of the public.
(iv) Acquisition or Merger. In the unlikely scenario we are acquired by a third-party or merge with another entity, we may transfer your data to a third party who acquires or invests in our company.
6. Third Party Collection and Use of Information
6.1. Third parties collect and use information about you from our website in the following way:
(i) Advertisers. Advertising networks and other third-parties who place advertisements on our website, may use their own tracking technologies to collect data about you and our users. For example, advertisers may use their own cookies and Web Beacons. As such, you acknowledge that we have no control over the use of their technology and have no responsibility for the use of their technology to gather information about you.
(ii) Analytics. As previously described, we use third-party tracking software like Google Analytics to monitor, analyze and report on our website traffic. Additionally, Google Analytics helps us monitor, analyze and report on traffic derived from from email messages and social media.
7. Information Security and Retention
7.1. We safeguard your personal Information from loss, theft and misuse. These precautions are technical, physical and managerial in nature. The servers we use to store your personally identifiable information and non-personally identifiable information are kept in a secure physical environment. The servers have industry standard firewalls and malware technologies in place. Our servers are password protected and can only be accessed by our employees and our server providers. Our website uses Secure Socket Layer software to protect your data transmissions. Please note, although we take technological precautions to protect your data, no data transmission over the Internet is ever guaranteed to be 100% secure; therefore, we cannot and do not warrant that your information will be absolutely secure 100% of the time. Any transmission of data through our website or through email communications from our newsletter campaigns is always at your own risk. We may retain your Personal Information for the time necessary to fulfill our website purposes or for a period permitted by law. We retain Non-Personal Information indefinitely in order to run our website efficiently. This is including but not limited to analysis, development and improvement of our Website, and advertising.
8. Do Not Track
8.1 We do not respond to Do Not Track signals or cookies.
10. California Rights
10.1. All California residents may request information about third parties with whom we have shared their personally identifiable information and non-personally identifiable information. If you are a California resident, you acknowledge that we are only required to respond to one request per year, and requests must be made through our contact form here: https://empower.blog/contact/
11. GDPR and CASL Compliance
3705 W Pico Blvd, Suite C, Los Angeles, CA 90019-3451
Last Updated: November 6, 2020